Author: Yuxuan Zhang

Hidden Labor in the Digital Age: How Social Media Profits from Us In the digital age, social media has become a part of people’s daily lives. Every interaction that seems easy is actually creating value for the platform, transforming it into a form of invisible labour. I’m deeply involved in it too, relying on platforms…

The Integration of Content and Commerce: Li Ziqi’s Personal IP Reshaping and Cultural Dissemination In November 2024, Li Ziqi, who had been off the air for three years, updated his videos again, sparking widespread discussion around the world. This is not only the return of an influencer, but also an important case of combining advertising…

Consumerism and Women’s Empowerment: New Possibilities in Brand Narratives In contemporary consumer society, products go beyond their use value and become important symbols of identity and social relations. The Nice Princess series of adverts released by Purcotton in September, My Best Female Classmate, takes a piece of pad as the starting point and tells the…

The Digital Age: Ideology and Democratisation in Chinese Media McChesney (2015) points out that media is fundamentally a matter of political economy. It is both a tool for disseminating information and an important part of the distribution of resources and power in society. In particular, China, as a socialist country, has an economic system based on…

Netflix in China: Both Challenges and Opportunities Since its inception in 1997, Netflix has transformed from an online DVD rental service to a global streaming giant. In 2000, Netflix introduced a personalised movie recommendation system to further enhance the user experience. Netflix now has 283 million paying members worldwide, covering more than 190 countries and catering…